Coronado Beach, Florida: Where was Florida Man filmed?

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Set in the fictional Coronado Beach town in Florida, Florida Man was filmed primarily in North Carolina, except for a few establishing shots.

This seven-episode "crime dramedy" is a treasure hunt that revolves around former Philadelphia cop Mike Valentine, who is sent to Florida by a mob boss to find his girlfriend.

Florida Man poster with the cast

Édgar Ramirez (The Undoing, American Crime Story) heads the main cast of this show signed by the creators of Netflix hit series Ozark, along with supermodel Abbey Lee as Delly West (Lovecraft Country) and Emory Cohen as Moss Yankov (The OA).

Welcome to Coronado Beach and our spoiler-free guide to all the filming locations of Florida Man. You'll find the locations more or less in order of appearance.

The Florida Man Locations

Florida Man location
In the first episode, "The Realest Goddamned Place on Earth", Mike is with his ex-wife and detective Iris (played by Lex Scott Davis) at Hell's Kitchen.

This is a real bar in Downtown Wilmington, at 118 Princess Street.

The previous scene with Mike and Gil was filmed at the Stevens Ace Hardware store, also in Wilmington.
(You can open all the locations on Google Maps by clicking on the links below in the captions ↴)
  Image courtesy of Netflix - Maps: Hell's Kitchen / Store

Quanto Basta
The restaurant where Moss has a fight with Delly is the Italian eatery and wine bar Quanto Basta at 107 North Second Street.
Image courtesy of Netflix and Google Maps

Wilmington International Airport
The scene at the Orlando Airport where Mike steals Deputy Sheriff Ketcher's kinky gun was actually filmed at the small but cozy Wilmington International Airport.
Image courtesy of Netflix - Map

Coronado Beach, Florida

Coronado Beach Florida
The establishing shot with Mike driving his economy rental car arriving at Coronado Beach was filmed at the Coronado Beach Bridge over the Indian River in New Smyrna Beach, Florida.

Locals refer to this bridge as the North Causeway. It was renamed in memory of former Mayor George Musson; however, the Federal Register has it listed as Coronado Beach (George Musson) Bridge.
Image courtesy of Netflix - Map

Palm's Motel
The gorgeous SeaWitch Inn in Carolina Beach served as Palm's Motel, a key location in the show.

You can stay at this retro, oceanfront accommodation with a large swimming pool for about $250 per night.
Image courtesy of Netflix and Google Maps

Florida Man Beach
Mike's Baywatch moment was filmed on the beach alongside the motel, also in Carolina Beach.

There is a real Coronado Beach in San Diego near the Naval Station North Island, where both Top Gun and Top Gun: Maverick were filmed
Image courtesy of Netflix - Map

Salt Air bungalows
The print shop where Mike makes his fake business cards is the All Ways Graphics store at 120 Racine Drive in Wilmington.
Image courtesy of Netflix - Map

Sonny's Bar and Grill
Sonny's Bar and Grill is The Sailfish restaurant at Marsh Creek Marine in Scotts Hill, north Wilmington.

This great seafood restaurant is located on the Intracoastal Waterway. It has its own dock where the scenes with Mike's father's boat were shot.
Image courtesy of Netflix - Map

Forden Station Wilmington
The spot where the Ketcher family is queuing to take a bus to Disney World is the Forden Station in Wilmington.
Image courtesy of Netflix - Map

Gators Tail Lounge
The Jack Mackerels Island Grill seafood restaurant in Kure Beach doubled as the Gators Tail Lounge.

As in the series, the Islander Kwik Mart gas station and convenience store are located just across the street.
Image courtesy of Netflix - Map

Welcome to Hell, Mike
The second episode, "Welcome to Hell, Mike", opens with an establishing shot filmed on Flagler Avenue in New Smyrna Beach, Florida.

There is also a Coronado Beach neighborhood in New Smyrna Beach (NSB). It was annexed into New Smyrna in the late 1940s. While it is now part of NSB, to this day a large section of the city is known as Coronado.

There are also shopping centers, an elementary school, and more that carry the Coronado name.
Thank you Fawn Kuhl for the info!-) - Image courtesy of Netflix - Map

Starway Flea Market
Mike is looking for the truck at the old Starway Flea Market in Wilmington.
Image courtesy of Netflix - Map

Longwood sinkhole
The Longwood sinkhole was a set built in a vacant lot at The Pointe at Barclay shooping area in Wilmington.

The pointed roof of the Church of the Revelation was added to the scene via CGI.

The water scenes were shot in a water tank constructed at the Dark Horse film studio, also located in Wilmington.
Image courtesy of Netflix - Map

Florida Man drehorte
The pier scene with Officer Andy Boone (played by Paul Schneider) and his wife in the fourth episode, "One More Day", was recorded at Crystal Pier in Wrightsville Beach.

The bar where Mike meets Iris in the fifth episode, "Please Don't Wake Up", is the Oceanic restaurant located on the same pier.
Image courtesy of Netflix - Map

Sandollar Tavern
The Sandollar Tavern is actually Roberts Market, a grocery store at 32 North Lumina Avenue in Wrightsville Beach.
Image courtesy of Netflix - Map

Can you help to improve this article about the filming locations of Florida Man? To complete and correct this report, any feedback, info, or images that you may have are more than welcome, thank you!

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1- Anonymous - Apr 14, 2023, 10:14 PM
Sonny’s Bar and Grill is actually The Sailfish at Marsh Creek Marine. It’s in Scotts Hill which is north Wilmington.

2- Anonymous - Apr 16, 2023, 6:54 AM
Whoever created this Netflix series must have had a real hard on for Florida. There are no more guns in Florida than there are in any other State. The weather is beautiful. The State is so clean. Everything here looks like it was built yesterday. Everyone retires to Florida because it's such an enjoyable place to live.

To portray Florida as a hell hole, when in fact most of the scenes were filmed in North Carolina, is a slap in the face of Floridians. As far as the series itself, the storyline is stupid and impossible to follow. I watched it only because it was allegedly about Florida, and I am a resident of Florida.

Abbey Lee, wearing a shirt with Flamingos on it, was actually wearing a shirt with the Florida Lottery logo. The show may have some legal liability there.

3- Anonymous - Apr 18, 2023, 2:22 PM
We did not film at the Wilmington International Airport.

4- Anonymous - Apr 18, 2023, 7:04 PM
If you don't make a wealthy income in Florida then more than likely the area is a dump. I've lived in Florida most of my life and in a lot of different parts. I can't admit to even one of them not being a crap town full of drugs, homeless panhandlers, dirty cops, and not much worth doing there.

5- Anonymous - Apr 21, 2023, 9:45 AM
Born and raised in Florida, and I find this show hilarious with gun puns. NSB is the beach I go to, it was cool seeing a few scenes at Flagler, Breakers. Too bad more wasn’t shot here. I’m at episode 5, very entertaining!

6- Anonymous - Jul 2, 2023, 12:54 AM
I grew up in south beach NSB in the 1960s. I've only seen two short scenes (B roll) that were filmed where the city of Coronado Beach used to be. Coronado was annexed by New Smyrna Beach long ago. Too bad they didn't actually film here as it's truly a beautiful area and looks virtually nothing like where they DID film.

7- Anonymous - Jul 25, 2023, 8:35 PM
I also am a resident of Florida, for over fifty years. Florida is a wonderful place to live and Life is what you make it no matter what state you live in. The producers of this show did a great job as it is a comedy and entertaining.

I watched the show and the show did not portray Florida as a shit hole. Anyway, if the above people who are criticizing The show's producers saying they portrayed the State of Florida above, didn't bother to read the show's title. The title says, Florida Man. It doesn't say anything about the State of Florida. So, chill out and enjoy the show.

8- Anonymous - Jul 9, 2024, 12:10 PM
I'm not 100% sure, but the outside of the palms looks like the Sea Horse on Flagler Avenue in New Smyrna Beach.


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